Not a healthy choice

Is Kellogg's Pop Tarts healthy?

Kellogg's

Short answer: not a healthy choice. Nutri-Score E, ultra-processed (NOVA 4), 2 additives rated avoid. It’s a treat, not an everyday food.

The numbers

Nutri-Score: E — worstProcessing: NOVA 4 (ultra-processed)Flagged additives: 2 avoid, 4 watch

Nutri-Score is the EU front-of-pack rating (A best, E worst). NOVA rates how processed a food is (1 unprocessed, 4 ultra-processed).

Additives in Kellogg's Pop Tarts

E160B AnnattoWatchE160C Paprika extractSafeE162 Beetroot redSafeE322 LecithinsSafeE330 Citric acidSafeE331 Sodium citratesSafeE341 Calcium phosphatesAvoidE415 Xanthan gumWatchE440 PectinWatchE450 DiphosphatesAvoidE500 Sodium carbonatesWatch

Full ingredient list

wheat flour, glucose syrup, dextrose, sugar, palm oil, invert sugar syrup, wheat starch, salt, dried strawberry and apple pieces(strawberries, apples, sugar, gelling agent (pectin)), colours(beetroot red, annatto, paprika extract), raising agents(sodium hydrogen carbonate, diphosphates, calcium phosphate), citric acid, acidity regulator(sodium citrate), beef gelatin, modified starch, stabiliser(xanthan gum), emulsifier(soy lecithin), brown rice syrup, vegetable juice concentrates (beetroot, carrot), niacin, iron, vitamin b1 (thiamin), vitamin b2 (riboflavin), folic acid.

Frequently asked questions

Is Kellogg's Pop Tarts healthy?
Not a healthy choice. Nutri-Score E, ultra-processed (NOVA 4), 2 additives rated avoid. It's a treat, not an everyday food. This is based on its official Nutri-Score, NOVA processing group 4, and its additives rated against EFSA opinions.
What is in Kellogg's Pop Tarts?
wheat flour, glucose syrup, dextrose, sugar, palm oil, invert sugar syrup, wheat starch, salt, dried strawberry and apple pieces(strawberries, apples, sugar, gelling agent (pectin)), colours(beetroot red, annatto, paprika extract), raising agents(sodium hydrogen carbonate, diphosphates, calcium phosphate), citric acid, acidity regulator(sodium citrate), beef gelatin, modified starch, stabiliser(xanthan gum), emulsifier(soy lecithin), brown rice syrup, vegetable juice concentrates (beetroot, carrot), niacin, iron, vitamin b1 (thiamin), vitamin b2 (riboflavin), folic acid.
Does Kellogg's Pop Tarts contain anything worth avoiding?
Yes — it contains Calcium phosphates (E341), which is rated avoid on our EFSA-based scale, along with 1 other flagged additive(s).

Ingredient, Nutri-Score and processing data from Open Food Facts; additive ratings from EFSA scientific opinions. General information, not medical advice.

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